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New life in old media in Lancashire

Preston Pulse - Sands Venue Resort Hotel appoints contractor - October 2017

The launch this autumn of Preston Pulse, a new monthly newspaper for the city, is the latest in a series of media moves in Lancashire.

Independent Newspapers also publishes five free papers in Cheshire and Horwich and works on a 99% pick up rate. “This means that the consumer makes a conscious choice to pick up our newspapers over other titles in the selected stands,” the publisher says.

Preston Pulse follows the recent online launches of Lancashire Means Business, which used to be a business magazine from the Blackpool Gazette stable, and Business Lancashire, affiliated to the North & Western Lancashire Chamber of Commerce.

Across the county in Oldham, the 163-year-old Chronicle daily newspaper (which went into administration in September) will now be owned and published by the town’s Revolution radio station – a swift takeover and a sign that local news still looks like a profitable business for would-be media moguls.

Almost all these media titles will be relying on advertising for their income rather than subscription or newspaper sales.

And most are staffed by experienced business journalists who have a broad expertise of business in Lancashire and the North West.

They join the respected and influential Lancashire Business View, North West Business Insider, the Business Desk and Place North West in a healthy and inquisitive business news media environment.

Readers who sign up for their email news bulletins get a comprehensive daily diet of company news, personalities, in-depth industry sector coverage and informed debate.

Preston Pulse - Preston business centre plans office pods - October 2017

Lancashire Business View, for example, contains news, analysis and opinion on the issues that affect business in Lancashire with key information that can help businesses flourish, and entertaining features on the personalities behind the headlines.

“Lancashire Business View is mailed direct to 8,000 high-ranking decision makers and the success of the magazine so far is due to the involvement and contributions of Lancashire’s businesses and that will continue,” its publisher says.

Local news matters and has done for centuries. The publishing format changes with time and technology, but good honest journalism is a constant.

Those in power should, rightly, know their actions and decisions, that affect local people, their lives, jobs and neighbourhoods, are being scrutinised.

Equally, councils and businesses should grasp the opportunity to shout about their good news, their strategies for making people’s lives better and, of course, their successes.

We live in an age of information overload where it can often be hard to sort the ephemeral and trivial from meaningful news.

A company’s reputation can be built on the long-lasting links it makes with its local media and making sure it’s core messages – to existing clients and to new business – are communicated in a powerful and appealing way.

There’s something both compelling and reassuring in the confident launch of Preston Pulse – a gritty looking traditional news print in an age of £1,000 smartphones and online metrics – and the swift resurrection of an 1850s newspaper institution in Oldham.

Serving up local news to local people is a respected and honourable trade – one that benefits both the reader and the subjects of the editorial stories.

As new media types are fond of saying, “content is king.” That’s been a truism, regardless of what you call it, all the way back to the dawn of the printing.

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Neil Thornton

Neil Thornton

Director at Thornton Media
Neil Thornton is an award-winning writer and journalist who is an expert in property, housing, architecture and design.

He has been at the forefront of the UK property scene for 15 years and has been published in major newspapers, magazines and influential websites around the world.
Neil Thornton
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